Al and Monkey

Let's all cheer up a bit.
New Year's come late here.

But this blogger hopes this can be done
-------------------------------------------

Line. Drawn. We're now under it. End of.
One hopes.



Now, I thought I'd have a few beers tonight. And I have no time to post anything deep or meaningful, and, I need a rest.
Pubs are great things. They;
a. Serve alcohol.
b. Have sexy barmaids in them.

So I leave you with a tribute to that wonder of brainwashing, modern TV advertising.
Why I leave you this, is because it's a long running successful series of adverts that had ME hooked. I loved them.

The odd thing is ITV Digital actually went bust, so in one sense the adverts didn't save them.



But the Al and Monkey adverts entered popular culture. For the benefit of Non-UK readers, advert breaks here are co-ordinated by the networks to defeat channel surfing. One goes on break, generally most of the others do. It's usually every fifteen minutes from the hour.
The result is, our advert break are less frequent, but longer in duration than in, say, the US.

Furthermore, brash, direct advertising tends not to work. Adverts here often tell little stories. If people are going to have their films interrupted, they at least want to be amused. A typical TV advert in the UK is least 30 seconds long, sometimes longer.

Al and Monkey became such household names (Johnny Vegas, the comedian who plays Al made the big time as a result, pretty much), that even though ITV Digital went under a few years ago, the pair were recently resurrected to advertise PG Tips instead.



Advertising celebrities, you might say.

And yes, they work. Even I look up to watch Al and Monkey adverts.
And I drink PG Tips :)

So for tonight, all I have to say is 'Hey! (Inner) Monkey!'